Streann · Product Management, Strategy, Sales & Marketing
How Streann lifted activation 35% by rebuilding onboarding and email
I audited and optimized onboarding, the product experience and email automation for Streann Studio's B2B2C platform, to improve activation and drive conversion.
- 35%
- Activation uplift
- 63%
- Onboarding completion
- 52%
- Email engagement
- Client
- Streann
- Services
- Product Management, Strategy, Sales & Marketing
- Year
- 2024
- Tools
- Mailchimp
The company
Streann is a B2B2C SaaS platform that lets creators, broadcasters and media brands build their own OTT streaming experiences, with monetization tools, live broadcasting and cross-platform distribution.
The challenge
Streann wanted more new Studio users to stay, adopt its features and convert from free to paid. That meant diagnosing what was holding back the onboarding and activation flow, and fixing it.
What I did
Audited the funnel
I audited the signup experience, the in-app onboarding and the email communications, and found gaps in product messaging, value-proposition clarity and behavioral tracking across platforms.
Planned the activation path
I built a multi-phase plan that restructured the onboarding milestones, created a segmented activation path and designed an email sequence that nudges new users toward their first value moment, like launching a stream or uploading branded content.
Supported the build
I built the emails in Mailchimp, improved the onboarding UX and gave the team guidance on tracking funnel performance.
Results
- 35%
Activation uplift
Increase in users who launched their first stream or uploaded content within 3 days of signup
- 63%
Onboarding completion
Users who completed the full onboarding checklist after the changes
- 52%
Email engagement rate
Average open and click-through rate across the new automation flow
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