Connecty AI · Product Management, Design & UX

How Connecty AI grew daily active users 45% with a guided onboarding tour

I designed and implemented a guided onboarding tour for Connecty AI's Chat product, so new users found its value faster.

45%
Increase in daily active users
78%
Of users completed the full onboarding
60%
Faster time to first value
Connecty AI Chat screen with the final onboarding tour step, prompting users to start a chat tour
The last step of the guided tour in Chat, pointing new users to the data they can ask about.
Client
Connecty AI
Services
Product Management, Design & UX
Year
2024
Tools
Miro

The company

Connecty AI is an AI-powered analytics platform that helps teams explore, validate and summarize data without writing SQL. Its Chat product lets users talk to their data warehouse in plain language.

The challenge

Chat was powerful, but new users didn't always know what to ask or what data was available. Connecty needed a faster path from signup to a first useful answer, without adding friction.

What I did

  1. Mapped the workflow

    I ran discovery with the Connecty team and mapped the Chat workflow in Miro to find the key user actions and the moments that matter for activation.

  2. Picked the right tool

    I evaluated ProductFruits, Appcues and Userflow, and chose the platform that best fit Connecty's technical needs and customization goals.

  3. Built, tested, iterated

    I designed a tour with segmented paths for different personas, then shipped it in staging with the team and refined it based on internal feedback and observed behavior.

Miro board mapping the Connecty AI user workflow and activation moments
The user workflow and key activation moments, mapped in Miro before any tour was built.

Results

  • 45%

    User engagement

    Increase in daily active users

  • 78%

    Onboarding completion

    Users completing the full onboarding process

  • 60%

    Time to first value

    Reduction in time for users to reach their first success

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